Technologies We Work With
A complete account of every service we provide, what each one covers, and how it is delivered. If you have a question that is not answered here, we are available to discuss it directly.
Every Kritoro engagement begins with this. Before recommending a service, building a website, or running an ad, we invest time in understanding your business — where it stands today, where you want it to go, and what the most intelligent path between the two looks like. This is not a formality. It is the foundation that determines whether the work we do together produces real results or simply creates activity.
Many businesses have spent significant amounts with agencies and developers without clear outcomes — often because no one stopped to ask the right questions at the start. Kritoro's consulting service exists to prevent that. We help you understand your digital situation clearly, make decisions confidently, and invest your budget in the things most likely to move your business forward.
Business & Digital Discovery — We begin with a structured conversation covering your business model, your customers, your current digital presence, your competitors, what has been tried previously, and what your goals are over the next 6–24 months.
Current State Audit — We conduct a thorough review of your existing digital assets — website, hosting environment, Google presence, brand identity, social media, any active marketing, and any software systems in use.
Competitive Landscape Analysis — We review how your direct competitors are positioned digitally — their website quality, search visibility, Google presence, and marketing activity.
Prioritised Digital Roadmap — A step-by-step plan mapping exactly what needs to be done, in what order, and why — based on what will produce the greatest return for your specific business and budget.
Budget Planning & Allocation Guidance — Guidance on how to distribute your digital investment across infrastructure, design, development, and marketing — based on your stage of growth.
Vendor & Technology Assessment — If you are currently working with other vendors, or considering specific tools or platforms, we provide an independent assessment based solely on what makes sense for your business.
Your entire digital presence sits on its hosting infrastructure. Website speed, availability, security, email reliability, and application performance are all determined at this layer. Kritoro provisions, configures, and manages hosting environments matched precisely to each client's requirements — whether that is a simple website for a new business or a high-availability cloud environment for a growing platform.
Shared Hosting — Entry-level hosting on a shared server environment. Appropriate for new businesses establishing their first web presence with modest traffic expectations.
Virtual Private Server (VPS) — A dedicated allocation of computing resources delivering significantly better performance, isolation, and configurability than shared hosting.
Cloud Servers — Scalable compute instances provisioned on AWS, Google Cloud Platform, DigitalOcean, Hetzner, or Vultr — selected based on performance requirements and budget.
Dedicated Servers — A physical server allocated exclusively to a single client, suitable for high-traffic websites and data-sensitive operations.
GPU Servers — AI & High-Performance Computing — High-performance instances equipped with NVIDIA GPU hardware for AI model training, LLM inference, and GPU-accelerated workloads.
Server provisioning & configuration, domain registration & DNS management, SSL certificate provisioning, business email setup, CDN integration, DDoS protection, firewall & security hardening, uptime monitoring & alerting, automated backups, performance optimisation, staging environments, scaling & resource management, and dedicated support.
A website is typically the first substantive interaction a prospective customer has with a business. Its purpose is commercial — to communicate clearly, build trust, and move the visitor toward a decision. Kritoro builds websites that are purposeful before they are aesthetic. All websites are built with a clean technical foundation that is SEO-ready from day one — structured so that search optimisation work has the strongest possible base to build on.
Business & Corporate Websites, Landing Pages & Campaign Pages, Service & Portfolio Websites, E-commerce Websites, SaaS Marketing Websites, Informational & Content Websites, and Multilingual Websites with correct hreflang implementation.
Discovery & Strategic Brief — Understanding the business, its customers, its competitors, and what the website must achieve before any design begins.
Information Architecture & Wireframing — Structuring the website's pages, navigation, and content hierarchy around how visitors think and what they are looking for.
UI Design & Responsive Development — High-fidelity visual design of every page, with full development across desktop, tablet, and mobile. Tested across Chrome, Firefox, Safari, and Edge.
CMS Integration — Setup of a CMS (typically WordPress) so the client can update content independently after handover. Full documentation and walkthrough provided.
SEO-Ready Foundation — Correct heading hierarchy, title tags, meta descriptions, XML sitemap, robots.txt, canonical tags, and image alt text framework built into the site from the start.
Analytics, Lead Capture & Integrations — Google Analytics 4, Search Console, conversion tracking, contact forms, WhatsApp Business widget, booking systems, and payment gateways.
A brand is not a logo. It is the total impression a business creates across every touchpoint — how it looks, sounds, presents itself, and is experienced by the people it serves. When this is deliberate and consistent, it builds recognition and trust over time. Kritoro delivers brand identity, graphic design, content production, and the physical/digital brand experience that makes a business look and feel like one it is proud to represent.
Brand Discovery & Positioning — A structured process to understand your target customer, competitive context, desired positioning, tone of voice, and long-term brand direction.
Logo Design — A minimum of three distinct concept directions. Delivered in all required formats: SVG, PNG, PDF, and JPG — across primary, stacked, and icon variations.
Colour Palette & Typography System — Primary and secondary colour system with HEX, RGB, and CMYK values. Primary and secondary typeface selection with a defined hierarchy.
Brand Style Guide — A comprehensive document consolidating all brand elements — the definitive resource for maintaining consistency across all channels.
Business stationery, product packaging, presentation deck design, marketing collateral, social media graphic templates, UI/UX design, email templates, brand photography direction, content creation, and social media content production.
For the majority of the businesses, Google is the primary channel through which potential customers discover them — through local search results, Google Maps, and the Business Profile. An incomplete, unverified, or incorrectly configured Google presence means potential customers either cannot find the business, find incorrect information, or encounter a profile that fails to reflect the quality of the business behind it.
Kritoro configures and manages the complete Google presence for a client — covering every component that determines how a business is recognised, found, and trusted through Google's ecosystem.
Google Business Profile Setup & Optimisation — Complete population of all available fields, verification managed end to end, category optimisation, and accurate Maps listing.
Google Search Console & Analytics 4 — Property setup, sitemap submission, GA4 installation, event tracking, and reporting dashboard setup.
Local Business Schema Markup — Implementation of structured data enabling Google to display rich information about the business in search results.
NAP Consistency Audit — Review and correction of Name, Address, and Phone Number across major online directories — Justdial, Sulekha, IndiaMart, and others.
Review Generation & Q&A Management — Structured review collection process, response templates, and pre-population of the Q&A section with accurate answers.
Digital marketing produces consistent results when it is grounded in a clear understanding of the target audience, the channels those audiences use, and the messaging that moves them toward a decision. Kritoro approaches marketing as a structured discipline — every channel selected for a reason, every rupee spent with a defined objective, and every campaign measured against outcomes rather than activity.
SEO strategy & keyword research, on-page SEO execution, technical SEO audit & remediation, and link building & off-page authority development.
Google Ads — Campaign setup targeting primary commercial keywords on Google Search plus Display network for awareness and retargeting.
Meta Ads — Campaign strategy, audience segmentation, and full campaign management on Facebook & Instagram covering awareness, lead generation, and retargeting.
Performance Marketing — End-to-end campaigns designed around a defined Cost Per Lead (CPL) or Return on Ad Spend (ROAS) target.
Social media management, content calendar planning, reels & short-form video production, influencer marketing, email & WhatsApp marketing, conversion rate optimisation, and monthly performance reporting.
As businesses grow, they encounter operational problems that off-the-shelf software does not adequately address — processes requiring manual workarounds, systems that do not communicate with each other, or workflows that have outgrown the tools originally used to manage them. Kritoro develops custom software tailored to the specific operational context of each client, built on modern, well-supported technology.
Frontend — React.js, Next.js, Vue.js, HTML5, CSS3, Tailwind CSS for building responsive, performant user interfaces.
Backend — Node.js, Python (Django, FastAPI), PHP (Laravel), Ruby on Rails for application logic and API development.
Mobile — React Native, Flutter for cross-platform mobile applications deployable on both iOS and Android.
Cloud & DevOps — AWS, Google Cloud, DigitalOcean, Docker, Kubernetes, CI/CD pipelines for deployment and automated release management.
Requirements discovery & technical specification, custom web application development, admin panels & internal dashboards, business process automation, API development & third-party integration, SaaS platform development, mobile application development, AI integration & intelligent features, database design & optimisation, legacy system modernisation, quality assurance & testing, deployment & DevOps, and documentation & knowledge transfer.
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